Twitter recently announcedthatithas reached an agreement tolive broadcast Thursday Night NFL games in the 2016 season. Analysts are busy trying to figure out the financial and branding implications of the deal, but they’re missing the big vision of what this partnership means. Credible sources are stating NFL specifically chose Twitter’s “under [...]
Investors Should Follow The NFL's Lead On Twitter
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6 Critical Steps To Eliminating Emotion From Your Investment Process
Emotional decision-making is the enemy of traders. Here are a few of the ways I’ve learned to eliminate emotion from my processes and become a more profitable (and productive!) investor. 1. Have a data-backed thesis When you enter a trade based on a “feeling,” you’ll likely exit it based on a “feeling” [...]
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The 10 Commandments Of Trading In A Small Account
Very few people start out with a huge trading account, but with a steady, thoughtful process it is achievable. Trading in an account of $25,000 or less requires a different approach than trading with a larger account. Here are the 10 Commandments of Trading in a Small Account that are [...]
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Maximize Innovation Through Voluntary Restriction
“OK, but there are two rules….” Until recently, Makers Mark has had exactly one product on the shelves since its introduction in 1959. Their response when asked why only one product? ”This is the best bourbon.” But even consumers who agreed demanded variety…something different every once in a while. The Master Distiller [...]
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The 'Pokémon GO' Craze, Nintendo's Surge, And How Twitter Predicted It All
By now you’ve read the stories. People staring at their phones, trying to capture small digital creatures and walking blindly into traffic. A woman discovering a corpse while hunting for a cartoon on her phone near a river. Groups of gamers congregating near complete strangers’ homes, seemingly at random. All [...]
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Ralph Lauren's Olympic Stock Performance
Ralph Lauren is the official supplier of Team USA uniforms for the Summer games.Here’s what our athletes wore at the opening ceremony last Friday: USA's flagbearer Michael Phelps leads his delegation during the opening ceremony of the Rio 2016 Olympic Games at the Maracana stadium in Rio de Janeiro on August [...]
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Sorry, Uber. Social Data Validates The Lyft Growth Story And Valuation Demands
Over the past couple of weeks, we’ve seen a lot of media coverage of Uber and Lyft – more than usual. Uber announced it is rolling out self-driving cars in Pittsburgh, and we learned that the State of Massachusetts is imposing a “taxi-tax”, giving the revenue to cab companies on [...]
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Five Massive Trends Towards The Customer-Centric Future Of Personal Finance
There are currently more entrepreneurs (and their venture capitalist backers) focused on improving the financial experiences for people around the world than at any time in history. The pace of change is accelerating, and massive disruptions are just around the corner. We foresee disruptive potential from five very powerful undercurrents in [...]
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7 Work Ethic Commandments For An Entrepreneur
As an entrepreneur, you have to do more, faster, in order to succeed. Entrepreneurs are at a significant output disadvantage. For every task that you have to complete, your larger competitor has three or four full-time employees working on the same thing. Fortunately, with hard work, leverage, and the understanding that [...]
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An Entrepreneur's Toughest Choice
Here’s the secret: If a decision is difficult, there likely is no wrong choice. When both choices seem equal in validity, the likelihood of one being far superior to the other is almost zero. You can literally flip a coin and shift your mental energy toward something else instead, because spending [...]
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Tips For Trading During The Holiday Season
Trading during the holiday season requires both nerves of steel and unique insights into consumer behavior. Here’s how we suggest you approach this high-opportunity time of year: Understand history. Some stocks perform better than others during the holiday shopping season. Take a look at how the stock has performed in late [...]
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Top Stock Trends As We Head Into 2017
Social data from consumers has revealed many significant opportunities as we head into 2017. Here’s a sneak peek at a few of the trends we’re seeing. Photographer: Daniel Acker/Bloomberg 1. Chipotle may be in the middle of a major turnaroundheaded into 2017. Through our measurements of social media conversations about the customer [...]
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Consumer Tech Stock Predictions For 2017
It’s the end of 2016, and so I bring you: Swantastic Predictions for 2017. I invite you to leave a comment and share how likely (or unlikely) you think these are. Prediction #1: Fitbit gets acquired by an unexpected buyer Fashion companies, watch makers…even Google. Too easy. I think 2017 is the [...]
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Stock Price Divergence And Consumer Happiness Are Creating Investing Opportunities
We’re seeing consumer happiness dropping in some interesting brands, as the stocks sit near all-time highs. You can think of this as a real-time channel check to determine how consumers on Main Street are reacting at the product level, before it becomes financial news on Wall Street.
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Which Company Will Win The Enormous Game On Sunday?
Social data tracking technology shows investors how social media chatter around this year’s commercials during Sunday's big game may be able to help them validate potential trading opportunities in real time.
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Social Data Tools Provide Investing Intel Before Analysts Can
The ultimate value of a company isn’t determined by analysts, traders or stock charts, but rather by the consumers that choose to buy the company’s products, or not. Consumers are speaking out loud and clear. All investors need to do is listen to them. Here's how it works.
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The Backlash Against Starbucks Is Real, And It Isn't Going Away
Analysts, using outdated consumer surveys, are finally coming to the same conclusions that social data revealed to us weeks ago – Starbucks is in trouble.
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How Thinking Like A Consumer Can Lead To Huge Profits For Investors
Next time you start noticing people shifting from one company to a competitor or tweeting about an amazing new large-ticket item, remember -- that’s not just something for you to shop for. That could be an opportunity for the investor inside of you.
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Secrets Of Smart Investors Profiting From Market-Moving Tweets
Top investors looking to be next Warren Buffet would be wise to stay tuned to Twitter to see what mega-influencers, politicians, companies, and events are saying. These are some of the top intel sources to look out for the next time you’re scanning your social media newsfeed.
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Uber Vs. Lyft: Can They Rebound?
While the underlying trends, and Uber’s self-inflicted wounds, may be working to Lyft’s advantage, Lyft would be wise to heed the warning bell of declining consumer happiness. Uber may be down for the moment, but we wouldn’t count them out.
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